Senior Specialist- Corporate Identity and Branding

Job description

Nationality: UAE Only

Job field: Corporate Communication

Strategy 

• Implement CSR policies, governance frameworks, and sustainability initiatives aligned with RTA’s strategic objectives and national agenda. 
• Plan and follow up on CSR programs, campaigns, and community initiatives, including road safety and social responsibility initiatives for different community groups. 
• Coordinate with internal organizational units to develop and execute annual CSR and community engagement plans aligned with Authority priorities. 
• Support the implementation of strategic marketing and CSR plans by integrating community engagement, sustainability, and national identity initiatives. 
• Evaluate the effectiveness and impact of CSR initiatives and recommend corrective actions and enhancement opportunities to optimize outcomes. 
• Identify community needs, beneficiary groups, and partnership opportunities to support development of targeted CSR initiatives. 

Operations 

• Coordinate with government entities, NGOs, and external stakeholders to implement joint CSR and volunteer initiatives while ensuring alignment and avoiding duplication of efforts. 
• Conduct market research, community studies, and performance analysis to assess CSR program effectiveness and measure corporate reputation impact. 
• Monitor KPIs and prepare periodic reports on CSR initiatives, campaign performance, community engagement activities, and strategic outcomes. 
• Support governance and compliance activities related to CSR initiatives, including budget utilization, logistics coordination, and adherence to relevant policies and procedures. 
• Implement follow-up activities for CSR programs and ensure timely coordination with concerned departments and stakeholders. 

Product / Process Improvement 

• Analyse CSR initiatives, campaign data, and beneficiary feedback to identify service gaps and recommend improvement opportunities. 
• Recommend enhancements to CSR processes, governance practices, and community engagement approaches to improve operational efficiency and service quality. 
• Contribute to the development of innovation-focused CSR initiatives aligned with RTA strategic priorities and sustainability objectives. 
• Coach and guide internal teams on CSR procedures, governance standards, and quality practices to support consistent implementation and continuous improvement. 
• Stay updated on CSR, sustainability, and community engagement trends and support the use of digital and analytical tools to enhance reporting and program effectiveness.

• Bachelor's degree in marketing, business administration 
• 6+ years in case of master’s degree (8+ years in case of bachelor’s degree) in related field 
• Experience in community engagement and CSR-related activities 
• Good knowledge of core data analysis and reporting practices 
• Familiarity with planning and supporting marketing campaigns and promotional activities 
• Understanding of marketing, commercial, and pricing management principles 
• Ability to support project coordination and implementation activities 
• General understanding of the organization’s business context and operations 
• Familiarity with brand identity management and communication standards 
• Basic knowledge of budgeting and financial planning processes 
• Experience in content development and communication support 
• Understanding of customer relationship management and customer experience practices 
• Ability to identify market trends and support horizon scanning activities 
• Good internal communication and coordination skills 
• Ability to collaborate with stakeholders and support cross-functional integration activities