Senior Specialist- Events and Public Relations

Job description

Nationality: UAE Only

Job field: Corporate Communication

Strategy 

• Provide inputs to the development of the overarching event strategy, including venue options, hospitality concepts, and program recommendations aligned with RTA priorities. 
• Support preparation of governance frameworks, approval workflows, and vendor evaluation guidelines. 
• Contribute to long-term planning for major milestones, international participations, and leadership engagements by preparing background notes, benchmarking studies, and planning documents. 
• Guide and support drafting of event guidelines, standards, templates, and performance metrics to ensure consistency across activities. 

Operations 

• Support implementation of RTA-led and RTA-sponsored events, including exhibitions, ceremonies, press conferences, project launches, and delegations. 
• Coordinate with internal departments, external agencies, vendors, and suppliers to ensure timely delivery of event components. 
• Assist in concept development, booth design follow-up, production supervision, and onground coordination for exhibitions. 
• Guide coordination for corporate gifts and giveaways, including sourcing, vendor comparison, and quality checks. 
• Support video production activities by preparing briefs, following up with media teams, and ensuring alignment with event messaging. 
• Coordinate budgeting, scheduling, procurement requests, risk assessments, and post-event documentation. 
• Follow up on event logistics, venue arrangements, guest protocols, and compliance with RTA procedures. 
• Assist in preparing, reviewing, and quality-checking event materials such as certificates, shields, souvenirs, and media collateral. 
• Handle incoming event requests, clarifications, and media coordination and ensure adherence to RTA brand identity. 

Product / Process Improvement 

• Analyze post-event data, media coverage, and stakeholder feedback to develop recommendations for continuous improvement. 
• Implement performance evaluation tools to measure ROI, compliance, and audience impact. 
• Introduce innovative event formats and media production technologies to enhance audience engagement and brand experience.

• Bachelor's degree/ Master’s degree in Marketing
• 6+ years in case of master’s degree (8+ years in case of bachelor’s degree)
• Advanced expertise in brand identity management and maintaining consistent brand positioning across campaigns
• Strong experience in budget preparation, financial planning, and campaign cost management
• Proven ability to plan, execute, and optimize integrated marketing and advertising campaigns
• Extensive experience in media relations, public communications, and reputation management
• Strong project management capabilities with the ability to manage multiple campaigns and stakeholders simultaneously
• Experience in organizing public events, activations, and protocol management activities
• In-depth understanding of the organization’s business context, objectives, and target audience
• Proven experience in community engagement and CSR campaign management
• Expertise in content development, storytelling, and multi-channel communication strategies
• Strong coordination skills for internal logistics and campaign operations
• Advanced understanding of marketing, commercial, and pricing management strategies
• Expertise in social media management, online engagement, and digital audience growth
• Strong stakeholder management and cross-functional collaboration capabilities, including coordination with agencies and developers