Specialist- Marketing and Campaigns

Job description

Nationality: UAE Only

Job field: Marketing, Promotion and Events

Strategy 

• Prepare and update a comprehensive marketing plan aligned with RTA’s strategic objectives, incorporating emerging technologies, integrated marketing approaches and global best practices. 
• Conduct market research to classify beneficiaries, monitor innovations, and guide integrated promotional campaigns across digital and traditional marketing channels. 
• Identify, segment, and target key audiences across online and offline channels, leveraging beneficiary intelligence to optimize customer acquisition and retention. 
• Plan and design promotional and advertising campaigns across agencies and sectors, aligning with business objectives and RTA brand identity. 
• Provide recommendations for tactical marketing initiatives that enhance uniqueness, effectiveness, and customer engagement. 
• Stay updated on emerging technologies and evaluate their potential use in marketing and branding to future-proof campaigns. 

Operations 

• Coordinate the execution of marketing campaigns across SEM, SEO, email, newsletters, social media, as well as print media, events and on ground activations, ensuring alignment with corporate identity standards. 
• Collaborate with the Customer Happiness Department and relevant internal teams to monitor and address customer complaints impartially and transparently through marketing channels, ensuring timely resolution and effective communication. 
• Oversee social media channels, supervising content, and evaluating performance against engagement KPIs. 
• Coordinate with contractors, vendors, advertising and media agencies by providing structured briefs and internal teams to ensure timely and quality delivery of campaign activities and content support within budget. 
• Implement creative artwork requirements for marketing, advertising, and branding activities, ensuring adherence to institutional guidelines. 
• Meet internal clients to capture objectives and requirements, translating them into creative solutions. 
• Participate in campaign executions, ensuring compliance with approved promotion plans and achievement of targeted benefits. 
• Administer vendor and budget controls, managing project records and financial accuracy for promotional activities. 
• Design publications and promotional videos for the Authority and its institutions according to the needs of institutions and sectors. 
• Prepare and design the annual report of the Authority’s achievements in coordination with the concerned authorities. 

Product / Process Improvement 

• Design and run advanced performance analytics (A/B tests, attribution models, ROI metrics) to continually optimize paid media, creative assets, landing pages, and audience targeting. 
• Establish and maintain governance over data protection, data quality, and compliance standards while producing executive dashboards and actionable insights. 
• Analyze campaign outcomes, CPC/CPA/ROAS metrics, and customer journeys to refine strategies and maximize ROI. 
• Promote public awareness of marketing channels and support initiatives that expand community access to RTA’s campaigns and services. 
• Apply AI-driven digital identity management, digital storytelling, AI-driven identity management techniques and UX/UI optimization to enhance customer experience and campaign conversions.

• Bachelor's degree/master’s degree in marketing, digital media or communications
• 3+ years in case of master’s degree (5+ years in case of bachelor’s degree) in related area
• Advanced expertise in planning, managing, and executing integrated advertising and marketing campaigns
• Strong experience in customer relationship management (CRM) and customer experience enhancement strategies
• Proven ability to monitor, analyze, and optimize digital campaign performance using data-driven insights
• In-depth knowledge of marketing, commercial, and pricing management strategies
• Expertise in content development, campaign messaging, and multi-channel communication planning
• Strong background in media relations, corporate communications, and brand promotion activities
• Experience managing campaign budgets, financial planning, and cost optimization initiatives
• Advanced proficiency in systems, applications, and digital marketing tools
• Ability to conduct horizon scanning and identify emerging market and consumer trends
• Strong internal communication and cross-functional coordination capabilities
• Expertise in social media strategy, online engagement, and audience growth initiatives
• Proven ability to manage stakeholder relationships and collaborate with agencies, developers, and external partners
• Strong analytical, reporting, and project management capabilities to ensure campaign effectiveness and ROI