Specialist- Media and Digital Communication

Job description

Nationality: UAE Only

Job field: Marketing, Promotion and Events

Strategy

• Support the implementation of digital media and communication plans in line with the RTA’s communication strategy. 
• Participate in monitoring digital platforms and identify opportunities to improve audience engagement. 
• Measure the impact of digital media programs and initiatives, implementing corrective actions as necessary to optimize outcomes. 

Operations 

• Coordinate content across official digital communication channels. 
• Ensure digital communications are accurate, timely, engaging, and aligned with organizational messaging. 
• Develop and prepare digital content for websites, social media platforms, newsletters, and other digital channels. 
• Support the production of written, visual, and multimedia content, including posts, articles, infographics, videos, and digital campaigns. 
• Review and edit content to ensure quality, consistency, and compliance with corporate communication standards. 
• Prepare periodic reports on the department’s performance and its strategic impact. 
• Support in updating the RTA’s website and other digital platforms. 
• Coordinate with relevant departments to collect information and develop content for organizational initiatives and events. 
• Coordinate campaign content, timelines, and deliverables with internal teams and external suppliers. 
• Coordinate with IT and relevant stakeholders regarding content updates and digital platform requirements. 
• Ensure digital content is current, accessible, and consistent with approved organizational information. • Ensure digital content follows the RTA’s corporate identity and brand guidelines. 

Product / Process Improvement 

• Coordinate with internal departments to obtain information and approvals for digital content. 
• Work with communication, marketing, media, IT, and other relevant teams to deliver integrated communication activities. 
• Liaise with external agencies and service providers when required. 
• Stay informed about emerging digital media technologies, platforms, trends, and audience behaviors. 
• Recommend new digital communication approaches and tools. • Contribute to initiatives aimed at improving digital engagement and communication effectiveness.

• Bachelor's degree/ master’s degree in business administration or marketing
• 3+ years in case of master’s degree (5+ years in case of bachelor’s degree)
• Experience in enterprise archiving, documentation, and compliance practices
• Proficiency in graphic design and visual communication for digital and print media
• Skilled in video production, editing, and multimedia content creation
• Ability to create engaging digital storytelling content across multiple platforms
• Familiarity with AI-powered content creation tools and modern media technologies
• Strong creative thinking and visual content development skills
• Understanding of branding, media communication, and audience engagement principles
• Ability to manage multiple media projects and meet tight deadlines